Why email marketing works

Email Marketing is a proven, cost effective tool for every business that perfectly complements your other marketing methods.

Based on research conducted by the Direct Marketing Association, email marketing generated a return of an incredible €38 for every Euro spent on it in 2009.

To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

• It’s cost effective - While the initial cost of actually designing your email could be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for a fraction of the cost.
• It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.