The Benefits of Email Marketing for Your Business

Every day, millions of businesses, from sole traders to multinationals, send email to their clients. Commercial email returned the equivalent of a whopping €43 for every Euro spent on it in 2010, according to the Direct Marketing Association.

Once you’re set up to run email campaigns, you can easily launch a major marketing initiative to all your customers in a few hours. There’s no other direct marketing source that could be implemented in this sort of time period. Email allows you to build active relationships with your customers and build awareness of your brand. The reports you see when you send a newsletter show who opened and clicked on links to your website - It shows who was interested in what you had to say. You can also integrate with Facebook and Twitter and give your customers easy ways to refer your service to a friend – this is really powerful and clients report real results.